Social media for real estate is supposed to be easy, right? But then you find yourself staring at a blank screen, desperately searching for ideas to share. Maybe you’ve reposted your last blog as many times as you can without feeling redundant. Your Facebook page is quieter than an open house on a rainy day, and you’re losing momentum with your audience.

Here’s the thing—good content doesn’t always have to come from you. Sharing valuable, relevant content from trusted sources is a simple way to keep your social media active, engage your audience, and stay top of mind without burning yourself out.

To help you out, we’ve compiled six must-follow real estate websites where you’ll find plenty of shareable gems. Whether it’s industry insights, home improvement tips, or lighthearted relatable stories, these platforms offer content that your followers will love.

1. RISMedia

Similar to other industry staples, RISMedia offers deep dives into market trends and powerful tools to grow your career. But here’s the exciting part—it’s packed with public-facing stories that your audience will appreciate.

Subscribe to their newsletter, follow them on social platforms, or skim through their digital magazine. When you find articles that resonate with your audience, share them to position yourself as a knowledgeable agent who always has their audience’s best interests in mind.

2. Realtor® Magazine

If you’re a Realtor, you already have access to Realtor Magazine through the National Association of Realtors (NAR). But are you making the most of it?

It’s a fantastic resource for keeping up with the real estate landscape and provides plenty of content you can share with your audience on social media or in newsletters. It covers everything from market trends to practical advice for buyers and sellers. Plus, it could even spark fresh ideas for your blog or video content.

Pro tip: Bookmark their site or sign up for updates—you don’t want to miss out!

3. Inman News

When it comes to real estate news, Inman News is one of the most respected sources. Yes, it provides professional-level content to help you stay ahead of industry trends, but it also publishes shareable, consumer-friendly articles on topics like mortgage rates, evolving market conditions, and homebuying tips.

Follow them on Facebook or grab a subscription to Inman Select. Their top-notch articles can help you inform your audience and inspire your own blog posts. Think of it as your shortcut to being the local real estate authority on social media.

4. The Lighter Side of Real Estate

Real estate isn’t all serious business. That’s why the humor-filled content from The Lighter Side of Real Estate resonates so well with agents and audiences alike. Their posts poke fun at the quirks and realities of the industry, and the best part? Your followers will find them relatable and share-worthy.

Follow their Facebook page or check their website for content that complements your professional posts with a lighter, human touch. Because sharing a laugh or two with your audience can go a long way in building meaningful connections.

5. House Logic

Your buyers and sellers love practical advice—and House Logic, another offering from NAR, is bursting with it. Covering a wide range of homeowner topics—from roof repairs to staging hacks—this site is your secret weapon for providing your audience with valuable, actionable tips.

Whether you’re posting about how to boost curb appeal or sharing seasonal maintenance checklists, House Logic’s content helps you stay relevant and helpful. Oh, and don’t forget to subscribe to their weekly newsletter so fresh ideas land directly in your inbox.

6. Houzz Stories

Your followers are likely just as crazy about home design as they are about real estate. That’s where Houzz Stories comes in handy. Houzz is a go-to platform for all things design and remodeling, but their “Stories” section stands out for its engaging content on home decor trends and renovation ideas.

This is perfect for keeping your seller clients engaged. Share articles about curb appeal makeovers, easy DIY projects, or trending paint colors, and remind your audience that you’re their resource for everything home-related—even when they’re not in the market to buy or sell.

Finding and Sharing Great Content Made Easy

Sharing curated content from these websites not only keeps your social media fresh and interesting but also positions you as a well-rounded expert in your field. Here’s how to make the process even easier:

• Follow them on social platforms for instant access to their latest posts.
• Subscribe to news updates or newsletters so the content comes directly to you.
• Engage with their articles by liking and commenting; this lets their followers see you too.

Remember, finding shareable content shouldn’t feel like a chore. It’s about keeping your audience engaged, informed, and entertained. Plus, it takes a little pressure off your own shoulders—because we all deserve a breather now and then.

Keep in mind, content like this can also be easily shared through your own iHouse Elite website!  The Blog section allows for integrated posting in your own words about these articles and helps your website appear in relevant search results rather than needing another separate third party integration to manage. This helps keep the benefits of having your own real estate website under one centralized place to manage- as well as serve as a consolidated source of reliable info to your audience.

When posting, If help is ever needed with managing posts or you just have questions- our Elite Service team is here to help! Just give our Elite Service Team a call at 866-645-7700 as this is included with each iHouse Elite website at no additional cost, We are here for you!

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