Should Real Estate Agents Use AirBnB?

If you haven’t heard there’s a new trend going on in the real estate industry and it’s hotter than a volcano.

It’s called AirBnB.

I know you may be wondering, what in the world is a “Air B and who”?

Airbnb is a website for people to rent out lodging. It has over 500,000 listings in 33,000 cities and 192 countries.

Think of it as the “craigslist” for renting anything on the “per night basis” from a premium upscale studio in California to a couch in Germany.

What makes this service unique is the owner of the property can rent their property directly without the NEED of a real estate agent.

BUT WAIT, ISN’T THAT SUPPOSED TO BE BAD NEWS FOR AGENTS?

Well on the surface it would seem that way but in reality there is a huge opportunity.

 

INCREASED REVENUE = INCREASED COMMISSIONS
Savvy real estate agents are always looking for new cutting edge techniques to serve their clients.

Shrewd property owners are always looking for creative ways to increase the revenue of their property.

A great way to do both is AirBnB. 

As a property manager you set up the listings using this unique service and you could in fact increase the net yield of a condo or rental property by offering the rooms “per night” instead of the entire place “per month”.

With the right location and strategy you’ll increase revenue which will directly increase your commissions.

 

DIVERSIFY YOUR SERVICES
Real estate investors understand the power of diversifying their investment portfolio and are often interested in trying new approaches.

Explaining to your potential clients that you can not only rent their property via your MLS integrated website (Take a Free Test Drive) but  also you can use AirBnB to bring attention to your listings will separate you from your competition.

 

NOW IT’S OVER TO YOU
Have you ever used AirBnB?  What do you think about this service how do you think it will impact the rental industry?