Search engine keywords are an important consideration when building landing pages for your real estate website. Generally speaking, your landing page should include the keyword you are targeting (or a close variant) in the page title and/or somewhere on the page. And you should make sure that your landing page content matches the expectations of a user who searched for that keyword.
But what keywords do people type into Google the most when searching for homes? What about when they are searching for an agent? Well, you don't have to guess, because the Google Ads platform offers a tool called the "Keyword Planner", which provides monthly search volume (total number of searches per month) for any keyword you look up. The tool is free to use for anyone with a Google Ads account, even if you are not running any ads (aka not spending any money).
Below is a list of the top keywords and corresponding search volume for the Sacramento CA real estate market. While keyword search variety and volume is likely to vary a bit from market to market, the Sacramento market is a decent proxy for most markets.
| Keyword | Volume |
|---|---|
| homes for sale in sacramento | 18100 |
| sacramento homes for sale | 18100 |
| sacramento real estate | 3600 |
| sacramento ca real estate | 3600 |
| sacramento realtors | 2400 |
| sacramento real estate agents | 720 |
| real estate agents in sacramento | 720 |
| single family homes for sale in sacramento ca | 390 |
| sacramento homes for sale with pool | 210 |
| homes for sale in sacramento with a pool | 210 |
| homes for sale in sacramento area | 110 |
| homes for sale in sacramento ca under 150k | 110 |
| best real estate agents in sacramento | 50 |
| top realtors in sacramento | 30 |
| sacramento homes for sale with inlaw quarters | 10 |
| homes for sale in sacramento under 400k | 10 |
Kevin is a Web Developer and Marketing Expert for iHOUSEweb. He has a degree in Mathematics from the University of California, Santa Cruz, and he specializes in front end web development, web advertising, and web analytics. Kevin works closely with real estate agents all over the US, and he helps to communicate their needs to the team of Software Engineers at iHOUSEweb.