In today’s real estate climate, everyone is working a little harder to close the sale. So it has never been more true that the most effective listing promotions include both on-line and off-line advertising. The best promotions integrate these two channels to spread the widest net possible. And the best part about this approach? By promoting your listings aggressively, you also promote you: listings are a major client-lead generator for top seller agents.
In this market, it’s not enough just to get the listing. You need to have an aggressive marketing plan. While printed flyers, signage and the basics still have their place, over 70% of homebuyers begin their search for a new home online. Over $1.8B spent on online real estate advertising. The first step in aggressive promotion is to make sure your property is featured where homebuyers ar looking.
As an iHOUSE customer, you already have a website and are likely already promoting your listings on it. You can add properties to your iHOUSE website quickly using the MLS import feature. Here are ways to increase the power of each listing:
Make sure your property is included on all real estate websites used by homebuyers to search for their dream homes.
After you’ve covered the basics above, the next step is to grab the attention of prospective clients with a compelling seller presentation. Once you’ve secured the listing, capture other agents and potential buyers.
iHOUSE and Oodle have partnered to provide you with quick Oodle listing submissions. Now your listings can be included in Oodle’s local classified listings. It’s quick, it’s easy, and it’s free. When you add listing details to your iHOUSE website, simply select the option to add the listing to Oodle.
When Oodle visitors complete a property search, Oodle displays a short summary of all properties that match their search criteria. When the potential homebuyer clicks on a property to see more details, Oodle sends the user directly to your iHOUSE website detailed listing page, generating traffic directly to your site.
Launched in April 2006, Oodle Real Estate boasts over 1.5 million housing listings and covers over 100 metropolitan areas. Over 1 million people use Oodle as their local classifieds resource. And best of all, Oodle sends over 4 million customers to its partner sites each month!
iHOUSE Web Solutions has partnered with Trulia, the real estate search engine that has been featured by CNN, the New York Times, and Wall Street Journal.
Trulia promotes your website and residential listings online with no additional cost or work required from you. The submission process is the same as with Oodle and Yahoo!: when you add listing details to your iHOUSE website, just select “add to Trulia.”
A recent arrival to the real estate web services, Trulia is dedicated to creating the best search experience for homebuyers with its easy-to-use search index, helpful neighborhood information and useful buyer resources. Trulia provides users with summary listing profiles that all include prominent branding for the agent and links back to the agent’s site for details.
When iHOUSE added Trulia as a partner back in April, their geographic coverage was limited to California and New York. Today, Trulia has just announced nationwide coverage.
Impress potential clients with an attractive, information-rich website customized to exclusively promote their property. Add an iHOUSE Spotlight Website to your listing presentation: it’s quick, easy, and a powerful promotion tool.
Create a free “Preview” website in time for your client pitch to show first-hand how effective and aggressive you’ll be in showcasing their property online. There are no limits on the number of Preview websites you can create, and you pay only when you want to activate the site and promote the property at its own domain like 321SpotlightSt.com.
Spotlight is:
Eclipse your competition by offering the best-in-class stand-alone website dedicated to promoting your client’s property.
Robert Warner started with iHOUSEWeb back in 2009 in the Customer Service Department helping over 10,000 clients with all of their Real Estate Website questions. After launching the YouTube training videos for iHOUSEWeb he moved up to the marketing department where he helps design and write marketing materials as well as managing the Social Media side of iHOUSEWeb.